Company Profile
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Our History
Company Profile

We are a snack food provider in China with a leading position in the jelly products. We were the second largest manufacturer of jelly products in China with a market share of 10.3% in 2010 in terms of retail sales value.

Our jelly products are primarily marketed under our core brand “Labixiaoxin.” We also use sub-brands to market different types of jelly products, such as “純滋 100” and “Fresh Q”. In addition, we market and sell our confectionary products, powered milk tea and dried bean curd products primarily under the brand “Sunshine City”, “Humor” and “Xiangdoufang”, respectively.

Our “Labixiaoxin” brand is a well-recognized snack food brand in China and was recognized as a “China Well-Known Trademark” by the SAIC in 2007.

We offer a broad range of quality snack food products. Our main products are jelly products, which comprise jelly snacks and jelly beverages. We also market and sell confectionary products which primarily include lollipops, milk candies, gummy candies and chocolates. Our other products primarily comprise powdered milk tea, dried bean curd products, baked products and beverages products.