Company Profile
Our Business
Board of Directors
Strategic Positioning
Our History
Our History

• We established our first production facility in Jinjiang, Fujian Province and began to produce and sell jelly snacks.

• We were authorized by Jinjiang Weili Foods Co., Ltd. (晉江市味力食品有限公司) to use the core trademark “” in the PRC and began to market our jelly products under the core trademark “”.

We were awarded the National Quality Reliable Foods Award by the China Food Industry Association in October 2002. This award is conferred on companies that are recognized for the quality of their food products in the PRC.

• LBXX Fujian was awarded the quality system certification issued by the National Quality Assurance Limited certifying that LBXX Fujian has established and implemented a quality management system in conformity with ISO9001:2000 and has met the requirements under the Food Act CAC/RCP 1-1969 (Rev. 3-1997) and HACCP System and Application Rules.

• LBXX Fujian was awarded the ISO14001: 2004 certification for environment management system.

• LBXX Fujian was awarded the occupational health and system management certification issued by Beijing New Century Certification Co., Ltd. certifying that LBXX Fujian has established and implemented an occupational health and safety management system in conformity with GB/T28001-2001.

Our products under “Labixiaoxin” brand was named a “China Top Brand Product” by the National Quality, Supervision, Inspection and Quarantine Bureau.

• As part of our strategic expansion plans to explore the market in the northern region of China, we set up production facility in Xiqing Industrial Zone, Tianjin Municipality.

• LBXX Fujian was awarded the quality management system certification issued by Beijing New Century Certification Co., Ltd. certifying that LBXX Fujian has established and implemented an occupational health and safety management system in conformity with ISO9001:2008.

• We were awarded the Top 10 Food Safety Enterprise by the Organizing Committee of China Food Safe Annual Conference.

• To accommodate the increasing demand for our products, we commenced the construction of a new production facility in Wuqing Industrial Zone, Tianjin Municipality.

• Our trademark “” was recognized as a “China Well-Known Trademark” (馳名商標) by the SAIC.

• We began to collaborate with key account customers including RT-Mart, a hypermarket chain with nation-wide and regional presence to sell our jelly products.

• Construction of our new production facility in Wuqing Industrial Zone, Tianjin Municipality was completed. Our production facility in Xiqing Industrial Zone, Tianjin Municipality was then relocated to merge with the new production facility in Wuqing Industrial Zone. Following such merger, the annual production capacity of our production facility in Wuqing Industrial Zone was increased to approximately 55,000 tons, and our Group’s total annual production capacity was then increased to over 100,000 tons.

• LBXX Tianjin was awarded the ISO14001:2004 certification for environment management.

• LBXX Fujian and LBXX Tianjin were awarded the food safety management system based on HACCP certification issued by the Beijing New Century Certification Co., Ltd. certifying that LBXX Fujian and LBXX Tianjin have met the food safety management requirements under the HACCP System General Evaluation Code.

LBXX Fujian was awarded the New and High-Tech Enterprise Award by Fujian Provincial Department of Science & Technology, Fujian Provincial Department of Finance, Fujian Provincial Office, SAT and Fujian Provincial Local Taxation Bureau.

As part of our production expansion plan into the western region of China, we commenced production at our facility in Chengdu, Sichuan Province, which has an annual production capacity of 50,000 tons.

• As of October 31, 2011, we worked with over 190 independent wholesale distributors, covering 31 provinces, municipalities and autonomous regions in China.

• As part of our strategic geographical expansion plan, we commenced construction of a new production facility in Chuzhou, Anhui Province in August 2011, which is expected to have an annual production capacity of 90,000 tons when it becomes operational.

• The company was listed on the Main Board of The Stock Exchange of Hong Kong Limited (stock code: 01262).

The Group commenced the production and sales of beverages products in the production facility in Chuzhou.

Launched a new series of probiotics jelly products under the sub-brand “純滋 100” to provide a healthier choice to customers.